It all started in 1967 when James “Nubbin” Crouch opened the doors to Crouch Plumbing & Heating at 107 S. 14th Street in Artesia.
Nubbin and his wife, Dorothy, ran the plumbing service business and many family members found a place in the company over the years, including their children Roy Crouch, Rita Derrick, and Randell Crouch. In 1977, after graduating from the Denver Institute of Technology, Roy Crouch added heating, ventilation, air conditioning (HVAC), and refrigeration services to the company. Roy also had a passion for the construction industry and began bidding for jobs as a plumbing and mechanical subcontractor on commercial projects across the state. In 1997, the business was incorporated as Crouch Plumbing, Heating, and Air Conditioning, Inc. with Roy Crouch as president and he and his wife, Dianna, becoming co-owners.
The company expanded its services throughout Eddy County in 1999 with the purchase of Yeager Plumbing and the addition of David Phillips as Carlsbad’s office manager. Dianna joined the business in 2000 as accounting and operations manager. In 2017, after 50 years with the company, Nubbin retired. He continued to spend his time at the shop, helping employees, customers, and visiting with longtime friends until his passing in April of 2019.
Today, Crouch PHAC, Inc. has 18 employees serving Artesia and Carlsbad and continues to be a major plumbing and mechanical contractor in the area. Services offered to residential and commercial customers include plumbing, heating, cooling, refrigeration services, sewer jetting, duct cleaning, and pool repairs. Recent new construction and remodel projects by Crouch include the Avalon Ranch remodel for the City of Carlsbad, XTO Cowboy Cryo Plant, OXY in Hobbs, Starbucks in Artesia, the Starbucks, Wienerschnitzel, and T-Mobile buildings in Carlsbad, and new homes in Artesia and Carlsbad. Crouch will be starting two public works projects this year, the renovation of the San Jose Senior Center in Carlsbad and the Artesia Yucca Elementary School addition.
The Crouch family has always been committed to serving the community, whether through donations to high school, youth and community activities, or their years of volunteering with Altrusa, CASA, and other organizations dedicated to helping those in need. Since 2004, Roy and Dianna have continued to sponsor programs like Student Governmental Affairs Program (SGAP) while encouraging AHS students to be informed and involved in the political process or Habitat for Humanity by donating needed fixtures for the homes. Dianna feels the programs encourage both students and homeowners to “actively participate in building a better future for themselves and others.”