A Holiday Message from Carlsbad MainStreet
As we approach this joyful season, I want to take a moment to wish everyone a very healthy and happy holiday. This time of year reminds us of the importance of community, connection, and supporting the local businesses that make downtown Carlsbad so special. Having now spent six months in this role as Executive Director, I continue to be deeply grateful for the support, encouragement, and collaboration I’ve received from our merchants, partners, and dedicated staff. The heart of MainStreet truly shines through the people who believe in our mission to preserve, promote, and grow our historic downtown.
As you celebrate the holidays, I invite you to shop local and share the love by supporting our small businesses and artisans. Every purchase made downtown strengthens our local economy and helps sustain the vibrant character that makes Carlsbad’s MainStreet district such a wonderful place to live, work, and visit. From all of us at Carlsbad MainStreet, thank you for your continued support and partnership. Here’s to a joyful season and an exciting year ahead!
Jonni Valdez Silva,
Executive Director,
Carlsbad MainStreet Arts & Cultural District
Carlsbad MainStreet
102 S. Canyon | Carlsbad, NM
(575) 628-3768
CarlsbadMainStreet.com
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Published originally published in Focus Regional 2025 Winter edition.
Jonni Valdez Silva
Jonni Valdez Silva serves as the Executive Director of Carlsbad MainStreet, leading efforts to revitalize and promote Carlsbad’s historic downtown district. She is a native New Mexican with a strong background in tourism, community engagement, and organizational leadership, she is passionate about fostering partnerships, supporting local businesses, and creating vibrant spaces for residents and visitors. Her vision centers on preserving Carlsbad’s character while driving economic vitality and cultural growth.
