These unparalleled times of the last few months have impacted us all, not least of all our small businesses and restaurants.
There are folks out there who seem to possess the power to move mountains; they are born to shape the world as they wish it to be. These folks are natural leaders and make the very ground move and shake beneath their feet as they act and go about their daily lives. While these actions appear effortless because “movers and shakers” make it look easy, they are actually nonstop balls of energy who work tirelessly to improve the experience and the lives of other community members around them. Often, their hard work goes unappreciated or unknown, so Focus is here to shed some light on these remarkable people and projects.
In the following pages, the Focus team showcases the work of all of our community’s hard-working go-getters. We filled this 2022 spring edition of Focus on Carlsbad with people and places that shake with action and excitement. Read about Carlsbad’s thriving Rotary group and an event near their hearts: Pancake Day. We have stories about non-profit leaders with extraordinary programs that join forces to succeed, and pieces about old buildings with fresh outlooks thanks to another group of movers and shakers. Read on for all of the ways this town shakes, including recipes and growing tips to satisfy your spring fever.
We would like to take time to thank our advertisers who make things possible in their respective industries but also make time to support what we do as a community magazine and on our regional website. We could not do what we do without them! Enjoy our Spring 2022 edition of Focus on Carlsbad!
Kaity Hirst
Editorial Director
If you haven’t already, please follow us on Facebook and look around our new website to find links to previous issues, regional stories, an events calendar, and so much more!
Special Contributors
Morgan Fox
I wear many hats: wife, mom, entrepreneur, travel enthusiast, interior designer wannabe, writer, enneagram type 7, margarita connoisseur. The list goes on because, heck, I’m a Gemini too and if you’ve met any of those, you know what I’m talking about. I have a spirit for adventure and hometown pride. I love a good road trip and finding new places to explore.
Zeke Montoya
I am a husband to an amazing wife, Jd, and the father of three wonderful children — Sawyer, Davis, and Giannis. I am an associate pastor at Harvest Fellowship in Artesia, and I am passionate about serving the people of Eddy County, which I’ve called home since I was 11. I enjoy reading, writing, and singing in my free time.
Debbie Nix
I am blessed to live in the cool pines of Ruidoso, NM and love to travel in my vintage 1969 Airstream mobile coaching office to places I have always dreamed of. My passion is centered around my clients living their own Passion Driven Life. My style is down to earth, confidential, and promises lasting change to every person I encounter.
Jessica Addington
A native New Mexican, proud wife, and mom to three girls who are the light of my life. I enjoy music, traveling, cooking, catching the sunrise with a hot cup of coffee, and long walks with my golden retriever, Stevie. I have a thirst for adventure, creative endeavors, and living life to the fullest. My passion for photography and journalism is a journey, and I am so grateful to share stories of life, love, and the exciting things happening in our community.
Do you have a story idea, community news, or an event to share?
Email us at news@focusnm.com!








